BELIEVERS OF BETTER BEER is an educational subscription plan with each month dedicated to a new brewing style. Everyone loves a cold cup of beer on a hot summer day. But how many of them really know beer? There is a rich and complex history behind this beverage, and Cicerones, or “beer experts” call for a need to educate the public. Learning about beer shouldn’t be difficult, we’re here to prove it. Believers in Better Beer is the perfect introduction to the world of beer.
The brand’s visual concept embraces the fun and approachable personality of beer, therefore I thought a hand lettered logo would best depict this concept.
The collaged-like look with images relating to the specific brew of each beer to style the logo and packaging contrasts nicely with the hand lettered logo, allowing a flexible design with endless possibilities.
To complete the collaged aesthetics, having a wide library of image assets such as the ones shown above was crucial. The halftone patterns along with duotone color treatment brings the various images into a uniform brand identity.